Le marketing des cosmétiques et du maquillage

Selling Beauty: Historical Perspectives on the Marketing of Cosmetics and Makeup

 

Call for Articles

Journal of Historical Research in Marketing

Guest editor(s)Lauren Alex O’Hagan, Lucy Jane Santos

 Throughout history, women have been expected to discipline and reshape their bodies in accordance with expected norms of beauty. This expectation has only been exacerbated by the rise of social media and influencer culture.

 This special issue seeks to trace the origins of this ‘idealised femininity’ to early cosmetic and makeup marketing and the scientific rationalisation of beauty, critically examining how scientific discourse and ideas about beauty and health are channelled through marketing materials (e.g. advertisements, packaging, posters). Specifically, it aims to bring together a range of interdisciplinary researchers to historicise our understanding of contemporary trends in cosmetic and makeup marketing, demonstrating how advertisements can be mobilised by those in positions of power for their own personal agendas, often targeting the most vulnerable in society (in this case, women). In doing so, it seeks to uncover links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about beauty and health.

 The special issue will, thus, demonstrate the continuity of science in cosmetics and makeup—even if fundamental ideas of beauty and health have evolved over time—showcasing how many of the marketing strategies employed today can, in fact, be traced to the nineteenth and early twentieth centuries. In highlighting these strategies, the findings seek to offer contemporary consumers a space to reflect more critically on the claims put forward in cosmetic and makeup marketing—and indeed in what they see on social media—in ways that they may struggle to do when being too temporally close to them.

 Cosmetic and Makeup History (CaMH) is an emerging field of academic study, with a wide range of interdisciplinary research being conducted, including in the area of marketing. However, to date, there has been no dedicated platform to bring together scholars working in this area, nor are there any journals specifically focused on this topic. The secondary aim of this special issue is, therefore, to showcase the significance of studying cosmetic and makeup marketing to drive forward the field of CaMH and encourage further studies in the area

 

List of Topic Areas

The marketing of cosmetics and makeup in the late nineteenth/early twentieth centuries

Scientific claims in advertisements (both from a linguistic and semiotic perspective)

Issues around beauty, health, idealised femininity and ‘healthy’ bodies

Transhistorical perspectives, drawing parallels with contemporary cosmetic and makeup marketing

 

Closing date for manuscripts submission: 31/10/2024

Full details: https://www.emeraldgrouppublishing.com/calls-for-papers/selling-beauty-historical-perspectives-marketing-cosmetics-and-makeup

Prostitution et construction d’une nation postcoloniale en Corée du Sud

The State's Sexuality Prostitution and Postcolonial Nation Building in South Korea 

Park Jeong-Mi

University of California Press
August 2024
Hardcover
ISBN: 9780520396463

The State's Sexuality uncovers how the lives and work of women engaged in prostitution, long considered the most abased members of society, have been strategically intertwined with the lofty purpose of building South Korea's postcolonial nation-state. Through a complicated, contradictory patchwork of laws and regulations, which Park Jeong-Mi conceptualizes as a "toleration-regulation regime," the South Korean state did not merely exclude sex workers from ordinary citizenship; it also mobilized them for national security, national development, and the making of a gendered citizenry. In the process, the newly independent state was constructed, augmented, and consolidated. Sex workers often protested such draconian policies and sometimes utilized state apparatuses to get recognition as citizens. Based on expansive, meticulous archival research and sophisticated interpretation of historical records and women's voices, Park rewrites the dynamic history of South Korea from 1945 to the present through the lens of prostitution.

Livres, vêtements, photographies, vidéos

Autres matières : livres, vêtements, photographies, vidéos

Journée d'études

ARCHIVES DÉPARTEMENTALES DU VAL-DE-MARNE
10 RUE DES ARCHIVES, CRETEIL (MÉTRO 8)

JEUDI 17 OCTOBRE 20224 - DE 13H À 17H30

Organisation et comité scientifique : Claire Barillé (IRHiS),
Théophile Lavault (Sophiapol), Agathe Meridjen (ISP/AD94)

ENTRÉE LIBRE. CONTACT : ARCHIVES@VALDEMARNE.FR

Les collections photographiques de l'Asile-Ecole de Bicêtre (1879-1905).
Alice Aigrain (SAGE, Université de Strasbourg).


L'Asile de Vincennes photographié par Charles Nègre : la commande officielle, une source pour l'histoire médicale ? (années 1850).
Amandine Gabriac (Archives départementales 27).


Les archives audiovisuelles pédagogiques et promotionnelles du SAMU 94 (1980 - 1990).
Juliette Naviaux (LARHRA, Université Lyon 2).


Inauguration et visite de l’exposition “Aux sources de la psychiatrie, la Maison de Charenton (1641-1920)” par Elodie Belkoff (Archives départementales 94), à partir de 18h.

Chirurgie sans effusion de sang et guerres chirurgicales

Bloodless surgery and surgical wars: medicine, empire, and European modernity, 1870-1914

Talk by Dr Michael Brown, Lancaster University

5 November 2024, 4pm
Simon Building, Room 2.57 [maps and travel]
Online access options to be confirmed.





This paper uses the language of bloodshed to analyse the intertwined discourses of medico-military-imperial modernity at the turn of the twentieth century. At a time when operative surgery was being rendered increasingly bloodless, many contemporaries also conceived of war, and especially colonial conflict, in terms of its ‘bloodless’ and even ‘humanitarian’ qualities. Such discourses embodied a grotesque irony, in that the ‘bloodless’ nature of such European military endeavours was frequently predicated on a military technological advantage that gave rise to an inversely proportionate shedding of the blood of their colonial opponents. Foremost amongst those to who sought to justify and sanitise such acts of colonial violence were the very same medical practitioners, including the inventor of bloodless surgery, Friedrich von Esmarch, who were seeking to ‘humanise’ the conduct of European war through organisations such as the International Red Cross. This paper will therefore explore the complexities and contradictions medical humanitarianism, empire, and race at the dawn of the First World War.

Dr Michael Brown is a cultural historian of modern Britain, interested in medicine and surgery, gender, the body, emotions, and war. His last major research project explored the emotions of nineteenth-century British surgery, and demonstrated the powerful yet changing role that feelings played in shaping surgical identities, and in structuring relations between surgeons and their patients. His most recent book, Emotions and Surgery in Britain, 1793-1912 was published by Cambridge University Press in 2022.

All welcome! Please come along if you are interested in the topic.

Seminar Convenors: Professor Carsten Timmermann and Dr Meng Zhang

La pratique de la médecine dans l'Europe moderne

The practice of medicine in early modern Europe


Exhibition

The latest large online exhibition from the Edward Worth Library in Dublin is now available. This year it explores the theme of '' through the lens of Worth's extensive medical collections: https://thepracticeofmedicine.edwardworthlibrary.ie/

Essais sur la psychologie et le crime

À la barre des témoins. Essais sur la psychologie et le crime
 

Hugo Münsterberg

Édition préparée par Serge Nicolas et Simon Lhuillier 

 

L'Harmattan
Date de publication : 22/08/2024
Collection : Encyclopédie psychologique
ISBN 978-2-336-47901-9


L’œuvre originale d’Hugo Münsterberg (1863-1916), professeur à Harvard, est un écrit classique sur la psychologie du témoignage. Outre la traduction inédite de ce livre américain publié en 1908, le présent ouvrage se compose de deux autres textes. Le premier est une introduction à l’œuvre de Münsterberg et à son intérêt pour les applications de la psychologie. Le second consiste en la fameuse critique du livre par un juriste américain de renom, J. H. Wigmore (1863-1943), dont l’objectif était de ridiculiser les opinions présentées par l’auteur en rédigeant un procès fictif et satirique publié en 1909. D’une lecture facile, l’ouvrage de Münsterberg s’adresse aussi bien aux juristes qu’aux psychologues tant il reste pertinent à bien des égards.
La richesse du propos concernant la question cruciale de la vérité lors des témoignages ne manque pas de susciter la réflexion, aussi bien sur le plan théorique qu’au sujet des applications pratiques au tribunal. 

Les mots grecs de la médecine

Les mots grecs de la médecine

Guy Lacaze

Belles lettres
A paraître le 04/10/2024

Broché 320 pages
ISBN : 978-2-251-45602-7

Une étude ludique consacrée aux mots de la médecine issus du grec ancien, destinée à la fois aux hellénistes, au monde médical et à tous ceux qui s'intéressent au sujet. Après une introduction qui présente l'histoire de la médecine grecque, l'auteur détaille les étymologies et associe chaque mot à la réalité médicale autant que linguistique en suivant un plan fondé sur le triangle hippocratique.

Élixir, eaux médicinales, pierres précieuses et leur utilisation en médecine

Healing Powers. Elixir, Medicinal Waters, Precious Stones and their Use in Medicine and Alchemy (1300-1500)
 

Hybrid Conference

22-23 October 2024 - Domus Comeliana, Pisa

Organised by
Stefania Buosi Moncunill

Keynote Speaker
Lawrence M. Principe

Speakers include:
Santiago Álvarez, Monica Azzolini, Chiara Crisciani, Michela Pereira, Xavier Renedo Puig

This conference explores the use of alchemical remedies and processes in the cultural and intellectual context of pre-modern Europe, focusing especially on medical alchemy, whose ultimate goal was to create the elixir, a universal remedy capable of curing all diseases. It delves into the dynamics of knowledge exchange and interaction between the Occitan-Catalan region and the rest of Europe, promoted by the dissemination of Rupescissa’s works and ideas. One of the highlights of the conference will be the presentation of the Pseudo-Llullian and Pseudo-Arnaldian Alchemical Corpus, a digital tool now available to scholars working on alchemy in the late Middle Ages. 

Conference Description

The rich cultural and intellectual exchange between the Christian, Muslim and Jewish communities in the Occitan-Catalan region created a unique environment that greatly influenced the development of medical alchemy. At the heart of the alchemical school that flourished in this region were the so-called Fraticelli, or ‘Spiritual Franciscans’, who opposed changes to the rule of St Francis of Assisi with regards to poverty, the most prominent of whom was John of Rupescissa (1320-1366), along with figures associated with the movement such as Pseudo-Llull and Pseudo-Arnau (first half of the 14th century), as well as Francesc Eiximenis (1330-1409). Recent contributions to Rupescissa’s Liber lucis by Lawrence Principe and others have provided new insights into processes such as the extraction of plant and mineral essences, which had an impact centuries later, influencing, among others, the same Paracelsus (1493-1541). 

Conference Articulation
The conference spans two days and includes three main sessions:

1. Circulation of Alchemical Knowledge

The session looks at the uses and applications of alchemical knowledge across Europe, especially the literature on secrets, remedies (elixir, stones, waters, theriac), and ideas (radical moisture and rejuvenation). Highlights of this session include the presentation of a Catalan digital corpus focusing on the development of alchemy and medicine during the Middle Ages and the Early Modern period (Occitan, Iberian, and Italic areas).

2. Cross-Cultural Dynamics

This session explores the spreading, influence, and hybridisation of alchemical knowledge with other disciplines, such as medicine, botany, natural history, theology, etc.

3. Experimental Recreation of Historical Practices and Remedies

Inspired by recent works by William R. Newman and others, which have demonstrated the viability of reproducing historical alchemical practices based on printed and manuscript sources, this session is devoted to exploring projects of methods that look at alchemical practices from an experimental viewpoint. 

Conference Proceedings

The best papers will be collected and submitted for publication in the series Palgrave Studies in Medieval and Early Modern Medicine (PSMEMM).

Registration Process

While open to anyone interested, participation in the conference is subject to a fee. Participants interested in giving a paper are encouraged to reach out to the organisers with a title and abstract of their contribution before applying. The deadline for submitting a paper is 15th August 2024. Successful applicants will be notified in Early September and invited to finalise the application process.

Successful applicants will be notified in Early September and invited to finalise the application process.

A limited number of free slots for MA and PhD students are available via the competitive Comèl Grant. Applicants are requested to submit their proposal prior to applying for the grant. The deadline for grant applications falls on 10th September 2024 (5 pm CEST). Interested people are invited to send an inquiry to the centre at info@csmbr.fondazionecomel.org, by motivating their interest or by attaching a recent CV.
INFO AND REGISTRATION AT: https://csmbr.fondazionecomel.org/events/conferences-webinars/healing-powers/