mercredi 28 août 2013

Le catalogue du marché médical

The Medical Trade Catalogue in Britain, 1870–1914

Claire L Jones

Publisher: Pickering & Chatto
256pp: 234x156mm:
October 2013
HB 978 1 84893 443 6

By the late nineteenth century, advances in medical knowledge, technology and pharmaceuticals led to the development of a thriving commercial industry. The medical trade catalogue became one of the most important means of promoting the latest tools and techniques to practitioners. Drawing on over 400 catalogues produced between 1870 and 1914, Jones presents a study of the changing nature of medical professionalism. She examines the use of the catalogue in connecting the previously separate worlds of medicine and commerce and discusses its importance to the study of print history more widely.

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